Strategic
Planning for Competitive Advantage: Arai Helmets stance to being extraordinary
According
to MKTG, by lamb/Hair/McDaniel, Strategic planning is “the managerial process
of creating and maintaining a fit between the organization’s objectives and recourses
and the evolving market opportunities “. In other words strategic planning is what
makes a business that provides products or services stay close and connected to
the truth of the constantly changing realities of the market. The natures of those realities imply that the
Strategic Planning has to be always on the move following the trends and
fluctuations of the market. This condition is primordial for the company’s own well
being. If the gap between the realities of the market and the process of strategic
planning is considerable and is not corrected as soon as possible, the future
of the business is jeopardized.
The most imperative objective of strategic planning
is to acquire what marketers call “Competitive Advantage”. The 7th
edition of MKTG, by lamb/Hair/McDaniel defines competitive advantage as “set of
unique features of a company and its products that are perceived by the target
market as significant and superior to those competition.” In short: what makes the company stands out to
potential customers compared to the rest of the crowd: the completion.
How
does Competitive Advantage translate to Arai Strategic planning?
All
Arai helmets are meticulously handmade by craftsmen that take 5 years to
perfect the art of Arai making. There is no compromise in perfecting every
helmet that leave with the Arai name on it. Three separate quality-control
department have the privilege and honor to ensure that your Arai is the best
that you can have. One after the shell is made, one after painting and graphic
completion and one after assembly. This attention to detail isn’t performed on
every hundredth of a helmet, or every tenth of a helmet, but on every single
Arai. The community of Arai artisans are
so honored to manufacture the ultimate shell that will keep you safe that they take pride on signing the inside of
your Arai.
In
addition, Safety makes Arai stands compared to the rest of the helmet community.
The company’s motto is: we manufacture Arais not helmet, as Arai exceeds all
the industry standards. Arai developed its own standards in reference to safety
and is the only motorsport helmet manufacturer that has a helmet that exceeds
both Snell and ECE standards. For instance 50% of the formula drivers use Arai
helmet for their quality and outstanding safety standards.
Comfort
is very important as well, as Arai shells embrace an organic shape that offers
a more natural appearance, seals better and conforms more the head’s natural
shape for improved comfort, fit, and helps minimize wind turbulence. With that
mentioned, Arai is the only manufacturer that offers the pinlock fog-free
shield standard on selected models, that
effectively prevents fogging, and misting of the visor even under extreme wet
and damp conditions, which makes your ride cleared and safer. Another token of commitment
to safety is the emergency release check pads system that allows emergency personnel
to safely remove the helmet in case of an impact.
Ultimately
and not least, Arai offers a 5 years warranty on all helmets, which exceed by
far the two year typical road life of a helmet. This is in addition to the support
provided with every Arai helmet sold in reference to parts, as Arai guarantees
the availability of parts up to 7 years after the production of a particular
model is discontinued.
This
is what makes Arai the most excellent manufacturer of helmets in the world.
No comments:
Post a Comment